In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and ...

ARRI introduces the ALEXA 35 Base model with flexible licenses and affordable media options, making high-end filmmaking more ...

If you have ever wanted an ALEXA 35, but the price was out of reach, ARRI is now offering a lower entry price, lower-cost ...

ARRI has announced the launch of a base model ALEXA 35 camera system. Complementing the existing model, which will now be ...

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a ...

MUNICH —ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at ...

Both models boast the same Super 35 sensor, industry-leading 17 stops of dynamic range, REVEAL Color Science, and ARRI image ...

The new and lower-priced ALEXA 35 Base model, with a core feature set that can be upgraded via temporary or permanent ...