In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and ...

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a ...

If you have ever wanted an ALEXA 35, but the price was out of reach, ARRI is now offering a lower entry price, lower-cost ...

ARRI introduces the ALEXA 35 Base model with flexible licenses and affordable media options, making high-end filmmaking more ...

Arri is to make its top-tier ALEXA 35 camera system more accessible with the introduction of a new entry model and flexible ...

MUNICH —ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at ...

The core features of the Alexa 35 Base model include ProRes recording up to 60 fps in 4K 16:9 and other formats ... more than ...

ARRI has announced the launch of a base model ALEXA 35 camera system. Complementing the existing model, which will now be ...

The new and lower-priced ALEXA 35 Base model, with a core feature set that can be upgraded via temporary or permanent ...