What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The first Pop-Tarts Bowl featured the brave Strawberry Pop-Tart mascot sacrificing itself for the hungry Kansas State Wildcats. We thought that was the end of the Strawberry Pop-Tart mascot ...

It is a truth universally acknowledged — that last December’s death and subsequent dismemberment of a Pop-Tarts Bowl mascot was one of the greatest moments in modern sports history. Frosted Strawberry ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

The Pop-Tarts Bowl continues to be the quirkiest thing in all of sports, mostly because of the edible mascot, but we can't get enough of all the stuff that comes along with that. And now ...

Kansas City Chiefs superstar tight end Travis Kelce talked up the cooking prowess of his girlfriend, Taylor Swift, Monday on ...

Sometimes, of course, the winners get to eat, such as after the Pop-Tarts Bowl ... with the midfield logo a giant basked potato, the mascot the Spuddy Buddy and the trophy a bowl filled with ...