In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and ...

ARRI introduces the ALEXA 35 Base model with flexible licenses and affordable media options, making high-end filmmaking more ...

ARRI has announced the launch of a base model ALEXA 35 camera system. Complementing the existing model, which will now be ...

and its cameras are the gold standard in Hollywood and beyond. The Arri Alexa 35, released in 2022, took the mantle from the beloved Alexa Mini, offering stunning image quality, cutting-edge video ...

If you have ever wanted an ALEXA 35, but the price was out of reach, ARRI is now offering a lower entry price, lower-cost ...

MUNICH —ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at ...

Making its Alexa 35 camera system more accessible for a wider range of users and production types, ARRI introduced a new ...

ARRI introduces the ALEXA 35 Base Model, a lower-cost version of its flagship ALEXA 35. The new model offers the same sensor and image quality but trims the price tag by making advanced features ...

The new and lower-priced ALEXA 35 Base model, with a core feature set that can be upgraded via temporary or permanent ...