With TikTok facing a Supreme Court showdown and potential U.S. ban in January 2025, the industry's biggest disruption may lie ahead.

As 2024 rolls into 2025, big changes are potentially afoot in the world of social media. TikTok is potentially weeks away from closure in the United States. X (the app formerly known as Twitter) continues to deviate from the mainstream under its ownership by Elon Musk. And in its place, the sun is shining on Bluesky.

It’s never been more exhausting to be online than in 2024. While it’s been clear for some time that monetization has shifted social media into a different beast, this year in particular felt like a tipping point.

Syracuse University Associate Professor of Communications Jennifer Grygiel joins Bloomberg's Vonnie Quinn and Sonali Basak to discuss the future of social media under the upcoming administration and the fate of TikTok as it awaits the Supreme Court's decision about its potential ban in the US.

Spread the loveThe 2024 election cycle saw social media platforms play an unprecedented role in shaping political discourse and voter behavior. As the dust settles, analysts are examining the impact of these digital spaces on the election outcome and considering their future influence on American democracy.