Fanatics has added Italian powerhouse Inter Milan to its stable of European football licensing agreements on a decade-long ...

Genius Sports has retained one of its biggest contracts in a new and expanded multi-year agreement with the National Football ...

Stats Perform has reacted to recent high-profile departures by recruiting Miles Watson from River Media Partners as ...

MLB has teamed up with, and acquired a stake in, digital sports media brand Jomboy Media as it looks to tap new audiences ...

Danish football’s lower-tier leagues have sold their title sponsorship rights to the Malta-based betting group Soft2Bet to ...

Renault has announced an early extension to its sponsorship agreement with Roland Garros, securing its relationship until at least 2031 and continuing to enjoy net branding rights.

The Brazilian Football Confederation (CBF) has announced the creation of a working group that has 90 days to draw up ...

Formula 1 will remain at 24 rounds next season as Barcelona sees out its contract at the expense of Imola, and Madrid joins ...

Elevate has launched a $500m (€438.2m) fund to invest in college athletics departments following the groundbreaking ruling ...

Bell Media has extended its rights to show golf’s PGA Tour in Canada through a multi-year agreement announced during the ...

Warner Bros. Discovery has announced plans to split the company into two publicly-traded entities, separating its streaming ...

French commercial broadcaster TF1 has opted to alleviate some of the costs associated with acquiring rights to this year’s ...