In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a ...

If you have ever wanted an ALEXA 35, but the price was out of reach, ARRI is now offering a lower entry price, lower-cost ...

ARRI introduces the ALEXA 35 Base model with flexible licenses and affordable media options, making high-end filmmaking more ...

MUNICH—ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at the 2025 NAB Show, April 5-9, at the Las Vegas Convention Center. The ...

As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and ...

ARRI has announced the launch of a base model ALEXA 35 camera system. Complementing the existing model, which will now be known as ALEXA 35 Premium, the lower-priced ALEXA 35 Base is distinguished by ...

Cinematographers break down the cameras, lenses, and looks of the scripted feature films premiering at Sundance in 2025.

ARRI has announced the new ALEXA 35 Software Update Package SUP 4.0.0. This update ... Matthew has won 51 ACS Awards, including six prestigious Golden Tripods. In 2016 he won the Award for Best ...

The new and lower-priced ALEXA 35 Base model, with a core feature set that can be upgraded via temporary or permanent ...

ARRI has offered feature licenses since the Alexa Mini and Amira cameras, but the online ARRI Shop is now much easier to use.