The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

HBO Max. Again.No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that ...

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

WASHINGTON — After rebranding as Max in 2023, HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s major ...

We’re not quite there yet, but it sure feels imminent.