Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Two things can be true. Clark's absence will probably pull Indiana ratings down a bit until her return, and the WNBA will be ...

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Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

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Caitlin Clark's popularity is driving a significant economic boom for the WNBA, boosting revenue and franchise values.