The new Netflix show on Deion Sanders adds to the Colorado coach's exposure recently on Amazon Prime, Tubi, ESPN, Fox, CBS, ABC, Fox and YouTube.

Deion Sanders certainly like the attention. The former NFL star has signed up to feature in another documentary series – this time for Netflix. Sanders will be the subject of Prime Time. It comes after Netflix rival Amazon aired three seasons of Coach Prime, which follows his Jackson State University Tigers team.

The Colorado Buffaloes head coach announced on Wednesday that a new series centered around the NFL Hall of Famer's life will be coming to the streaming platform Netflix in 2026. "Prime Time is going prime time in Netflix in 2026," Sanders said in a promotional video for the series.