These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...

Predicting the future of creativity feels harder with each passing year, as the rate of change in the ad business accelerates ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply ...

As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

NameTheBias exposes how name bias in U.K. hiring practices impacts earning potential before a person even sets foot in an interview ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

Steve Pinto serves as the global go-to-market lead for Amazon's ad tech products. In this role, he is responsible for keeping the global sales team and customers informed and trained on the latest ...

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...