WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime underwear; and Wealthsimple puts a slug at the center of a cinematic spot.

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

Hyundai’s marketing campaign, called “Add to Cart,” is set in an Amazon fulfillment center. It features animated toys and other merchandise amidst stacks of Amazon’s familiar shipping boxes. Innocean ...

W+K Portland will again lead DoorDash’s Super Bowl creative following 2024’s award-winning “DoorDash All the Ads” stunt.

German engineering and technology company Bosch will air its first Super Bowl commercial, the company announced Monday at a ...

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...

Publicis Groupe implemented cuts within its diversity, equity and inclusion teams at the end of last year—both at a holding ...