In the first eight months of 2024, digital channels captured $107 billion in media spending, or nearly two-thirds of all available advertising dollars in ...

Apps are hot again. After the boom in investment in interactive publisher apps in the early 2010s failed to produce much in terms of audience growth or ...

As the dust settles on 2024’s festivities and we embark on a new year, media organizations will again consider how to navigate shrinking budgets, shifting audience expectations, and new technologies ...

Younger audiences, especially Gen Z, are shifting much of their video consumption to platforms like YouTube and TikTok. These platforms evolved from simple entertainment spaces into hubs that meet ...

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