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What matters most to Hispanic consumers? Collage Group’s latest Multicultural Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation. View our ...
For this digitally native, purpose-led generation, a car isn’t a status symbol. It’s simply a tool to get where they need to go. In fact, 63% of Gen Z say cars are “just for getting them to where they ...
The “chilling effect” of immigration enforcement is no longer limited to border towns or isolated stories. It’s an ambient fear that touches even those with legal status. Many Hispanics are limiting ...
As Hispanic consumers adapt to a complex and changing America, their expectations of brands are shifting in critical ways. Trust and belonging have become central to how this segment evaluates ...
Hispanic consumers are actively engaged in their financial futures—yet the traditional financial services landscape often fails to reflect their values, behaviors, and expectations. If you’re a ...
The world of travel is back in motion, but one thing has changed: trust is no longer a given. According to recent findings, 42% of consumers don’t have any current travel plans, even though many ...
Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...
In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...
In today’s rapidly shifting cultural environment, Asian American consumers aren’t just adapting to change—they’re shaping it. This segment, one of the fastest-growing and most culturally diverse in ...
American small businesses drive the economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with small business owners ...
Women are redefining midlife on their own terms. Learn how your brand can lead with relevance, credibility, and care in this rapidly growing space. Women are taking control of their health and ...
Consumers want AI that helps, not hypes. This report gives marketers the strategies to deliver value without crossing the line. In today’s marketing landscape, AI isn’t just a nice-to-have, it’s a ...