The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

Need an affordable upgrade to your entertainment center? The Fire TV Soundbar has never been this cheap at just $84.99.

For Prime Day, Amazon is (once again) rolling out some of the best deals of the year on its own products. Whether you’re interested in a Kindle, a Ring or Blink security system, or the ever-popular Fire TV Sticks, these limited-time offers are the best you can get.