In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

Each one of the 26 respondents who brought documentary features to Sundance in 2025 has their own fascinating set of constraints they overcame to visually immerse us in the stories they’re telling.

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a ...

If you have ever wanted an ALEXA 35, but the price was out of reach, ARRI is now offering a lower entry price, lower-cost ...

ARRI introduces the ALEXA 35 Base Model, a lower-cost version of its flagship ALEXA 35. The new model offers the same sensor and image quality but trims the price tag by making advanced features ...

The new and lower-priced ALEXA 35 Base model, with a core feature set that can be upgraded via temporary or permanent ...

Making its Alexa 35 camera system more accessible for a wider range of users and production types, ARRI introduces a new Alexa 35 Base.

Cinematographers break down the cameras, lenses, and looks of the scripted feature films premiering at Sundance in 2025.

Support of ALEXA 265 MXF/ARRIRAW with its metadata-encoded manual filter sliders. Support of ALEXA 35 monochrome ARRIRAW material. Support of HDE compression in an ARRI Legacy MXF wrapper for ALEXA ...