Amazon CEO Andy Jassy was “involved in the decision,” The Wall Street Journal reports. Apple, which pulled ads from X after Elon Musk made antisemitic posts, is has also apparently “had discussions about testing out ads on the platform.

Amazon (AMZN) is increasing ad spending on Elon Musk-owned X, formerly Twitter, in a major shift after the ecommerce giant removed much of its

Amazon has cranked up its ad spending on X after previously cutting its investments in advertising on the social media platform over hate speech concerns, per media reports. The company, which has also discussed testing ads on the platform,