In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

New 'Cap may have taken a beating in test screenings but still has a chance to smash it up at the box office this February.

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a ...

Mad Bills to Pay (or Destiny, dile que no soy malo) is director Joel Alfonso Vargas’s feature adaptation of his short film ...

If you have ever wanted an ALEXA 35, but the price was out of reach, ARRI is now offering a lower entry price, lower-cost ...

The new and lower-priced ALEXA 35 Base model, with a core feature set that can be upgraded via temporary or permanent ...

Sundance Film Festival is off to a rip-roaring start in Park City, Utah and we’re excited to share some firsthand insights into what cameras were used by filmmakers for their films this year.

As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and ...

ARRI introduces the ALEXA 35 Base model with flexible licenses and affordable media options, making high-end filmmaking more ...

Making its Alexa 35 camera system more accessible for a wider range of users and production types, ARRI introduces a new Alexa 35 Base.

Arri is to make its top-tier ALEXA 35 camera system more accessible with the introduction of a new entry model and flexible ...

ARRI has offered feature licenses since the Alexa Mini and Amira cameras, but the online ARRI Shop is now much easier to use.