Football fans know Deion Sanders as a celebrity, but a new Netflix series aims to showcase the man behind the glitz and glamour by touching on deeply personal subjects.

Deion Sanders certainly like the attention. The former NFL star has signed up to feature in another documentary series – this time for Netflix. Sanders will be the subject of Prime Time. It comes after Netflix rival Amazon aired three seasons of Coach Prime, which follows his Jackson State University Tigers team.

Netflix announced it will air a three-part docuseries on University of Colorado head coach Deion Sanders called, what else: "Prime Time." Why it matters: Sanders is already one of the most talked-about figures in sports — and with the streaming giant diving deeper into athletes' lives for content,