News

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...
Warner Bros. Discovery U.S. Hispanic 2025-26 Upfront: Digital Expansion Plans & WBTV Hispanic Stream Launch
Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...
Former Warner Bros. Discovery Exec Cristina D. Sarnoff Launches TV Banner (Exclusive)
Sarnoff Media Company, with an eye to multicultural storytelling, will kick off with ‘Couples Retreat’ star Carlos Ponce ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...