The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

For now, Hurry Up Tomorrow will only available to watch in a movie theater, when it opens in theaters in the U.S. on Friday, ...

Strange New Worlds" Season 3 will begin streaming on Paramount+ beginning July 17, the streamer announced Thursday.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t ...

This summer promises a boatload of TV coming our way, be it old favorites or new obsessions. Beloved smash hits like Squid ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

So we'll ultimately have to wait and see if ESPN's bundle can dethrone cable or Netflix, which at just $7.99 a month with ads ...

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...