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John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max back to HBO Max
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How memes saved HBO max from the usual drama that follows a rebrand
In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming identity, announcing that Max would once again become HBO Max. The move sparked immediate reactions online,
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.
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