Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...

NBC Sports will bring back the iconic voice of Jim Fagan, using AI technology to recreate his voice for NBA promos, title ...

NBA Fans are not happy about NBC using AI to recreate the voice of deceased promo announcer Jim Fagan for the league's coverage.

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NEWYou can now listen to Fox News articles! NBA fans' viewing experience will look different later this year, but there will ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased ...

NBC Sports will be bringing some history to its upcoming NBA broadcasts via a former Mountaineer. Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of ...