In today’s content-saturated world, brand loyalty is no longer driven by follower counts or polished celebrity endorsements. Instead, consumers—especially younger and Multicultural audiences—are ...

The release of Nintendo’s Switch 2 isn’t just big news for gamers—it’s a cultural spark for brands far beyond the gaming world. With enhanced graphics, legacy titles, and a focus on connection over ...

The U.S. consumer landscape is undergoing profound shifts, especially among multicultural consumers and younger generations like Gen Z and Gen Alpha. As brands seek to stay relevant, understanding ...

In the face of rising headlines about backlash and political pressure, many brands are retreating from Pride Month marketing. But new data tells a different story—one that could reshape your approach ...

More than half of LGBTQ consumers have cut spending with brands that reduced DEI efforts, per a Collage Group February survey. The report emphasizes that companies ignoring LGBTQ inclusion miss out on ...

As Pride approaches, LGBTQ+ skepticism of brands’ support for the community is critically high. Learn how brands can earn the segment’s trust through year-round engagement. LGBTQ+ people are watching ...

As cultural tides shift, LGBTQ+ Americans are leading a new era of self-expression, advocacy, and visibility. In 2025, this segment is driving powerful social and cultural change, demanding deeper ...