This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

Imagine a beer, not just quenching thirst, but feeding a nation. That's the power of Castle Lager's "Bread of the Nation." Facing fading brand affinity and a declining perception of quality, the... We ...

Food and grocery delivery platform Foodpanda tapped the kawaii or cute phenomenon in Asia by adopting an adorable furry creature as its mascot to power its branding. Food and grocery delivery services ...

Lipton Ice Tea, a beverage brand, aimed to establish itself as a popular beverage choice among Saudi youth by promoting its zero-sugar variant in a market where ready-to-drink tea was virtually ...