Programmatic advertising is on its way to becoming a $700 billion industry and contextual targeting is projected to grow 13.8% annually, between now and 2030. As the digital landscape continues to ...

Chinese social media apps are picking up thousands of new self-titled #TikTokrefugees: Xiaohongshu, known in the US as RedNote, and ByteDance’s Lemon8 rocketed to the top two spots of the Apple App ...

In 2025, media planning expertise will be at a premium as brands navigate a dizzying array of media formats, channels and platforms. Today, media is so vast, so complex, and so changeable, that it can ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Supermarkets’ premium own labels set the pace during the recent Christmas period as UK shoppers looked for value; nine in ten households bought at least one of these lines during December, according ...

BlackRock has left Net Zero Asset Managers, a voluntary group committed to a goal of net zero greenhouse gas emissions by 2050, in part because of a backlash from Republican states opposed to the ...

A quick overview of TikTok’s US ad business in 2025 ahead of a potential ban. US ad spend on TikTok is set to reach $11.2bn this year, WARC Media forecasts - but much of that revenue is under threat ...

To remain competitive in the consumer packaged goods industry, brands need to test their packaging using the latest biometric tools and combine this with traditional research methods to achieve the ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Up to 85% of audiences in Asia are engaged or highly engaged when consuming podcasts, with levels overtaking social media in some countries, and this is offering new opportunities for advertisers. The ...

Dull advertising does not deliver the marketing intent and stems from accountability sinks – but creative development and evaluation can identify and remedy dull ...

Olympic sponsorship results in strong engagement levels, with the Paris 2024 Summer Olympics taking second place in terms of sports engagement in both the US and Canada in the past 12 months.